10 Rules for Good Design

Having been in the advertising and publishing field for some time, I am still in awe of great design when I see it. Even now that my world of design is more about painting, I see the connection of how good design still applies. I collect notes on design and came across this list of 10 rules taken from “Design Elements: A Graphic Style Manual by Timothy Samara”

Samara starts off his book — after a short discussion on what is meant by design and graphic design — with a list of “Twenty Rules for Making Good Design” which includes a brief but good elaboration of each of the rules. Here’s 10 to get you interested in the book.
10 design rules to keep in mind
(1) Communicate — don’t decorate.
(2) Speak with a visual voice.
(3) Use two typeface families maximum. OK, maybe three.
(4) Pick colors on purpose.
(5) If you can do it with less, then do it.
(6) Negative space is magical — create it, don’t just fill it up!
(7) Treat the type as image, as though it’s just as important.
(8) Be universal; remember that it’s not about you.
(9) Be decisive. Do it on purpose — or don’t do it at all.
(10) Symmetry is the ultimate evil.

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